Only 16 percent of American smartphone users search daily information about local businesses and services and then visit those businesses or use those Services. There’s also a correlation between people who use location or orientation services and location-based services on their Smartphones. This suggests that the users who most frequently employ location-based services are doing so in unfamiliar areas.
Are travelers the biggest users of location-based services in the U.S.? That’s what data from the Organisation of Economic Co-operation and Development suggests; only 16 percent of American smartphone users search daily information about local businesses and services and then visit those businesses or use those Services.
There’s also a correlation between people who use location or orientation services and location-based services on their smartphones, suggesting that the users who most frequently employ location-based services are doing so in unfamiliar areas.
Countries where citizens are using location-based services more frequently include Italy, South Korea and Greece; in Israel and Mexico, more than a quarter of smartphone users use location-based Services.
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